Growth Strategy Calculator

A Clear Plan for Growth, Not Guesswork

Your website is a growth tool—not a brochure. It's the customer-facing machine on their phone, at the office, and at home. They expect to find you quickly, understand what you do, and take the next step without friction. Every ad dollar should be traceable across geography, community, and industry segments so you know what wins and what to cut.

Calculate Your Marketing Budget

Enter your actual numbers below to see a custom budget, channel breakdown, and projected ROI. All results update instantly.

Before taxes, depreciation & marketing spend

$

Your Recommended Budget

Based on 7–10% of your net income

Monthly Range

$700–$1,000

Start here, adjust as channels prove ROI

Recommended

$850

per month (midpoint)

Year 2+ Annual

$10,200

ongoing (no setup)

Year 1 Total

$14,680

includes $5,500 setup

Where Your Budget Goes

Monthly allocation at $850 midpoint

Local SEO / Google Business Profile$298
Content (1–2 blog posts)$213
Search ads (optional, test)$170
Email + newsletter$85
Buffer / testing$85

What You'll Achieve

Revenue & net income projections with 10% growth

Current clients100
Target clients (+10%)110
New clients needed+10
Avg revenue / client (yr)$1,200
Added annual revenue$12,000
Added monthly revenue$1,000
Projected Year 1 net income
$117,320-2.2%

After $14,680 marketing spend (incl. one-time setup)

Year 2+ net income
$121,800+1.5%

After $10,200 ongoing marketing (no setup costs)

Steady 10% growth compounds. At 10–15%/mo, you can 12–46× in 36 months; even 1%/mo doubles in ~6 years.

Key Investment Details

One-time setup costs and what to skip for now

Website Investment

One-time build: $4k–$7k (midpoint: $5,500) for a clean, credible site lasting 3–4 years before a major refresh.

  • • 5–10 pages, mobile-first, basic SEO structure
  • • Clear services, CTAs, contact + lead capture
  • • Built by a focused freelancer or small studio

Ongoing: $500–$1k annually for hosting, security, and upkeep.

What to Skip (For Now)

Save money by avoiding these until you have proven ROI

  • • High-cost social media retainers
  • • Expensive video production before you have reach
  • • Premium automation suites you won't fully use
  • • Broad ads (billboards/radio/print) with weak targeting
  • • $5k+ monthly agency retainers misaligned to current revenue

12-Month Phased Roadmap

Based on your $850/mo midpoint budget

1

Months 1–3: Foundation

  • • Website build or upgrade to Next.js version
  • • Google Business Profile + local SEO setup
  • • Core tracking + forms

Budget allocation

$5,500 one-time + $638/mo

2

Months 4–6: Content & Relationship

  • • 8–10 blog articles
  • • Email platform + monthly newsletter
  • • Systematic review generation

Budget allocation

$723/mo

3

Months 7–12: Refine & Expand

  • • Small, focused paid ads (optional)
  • • Expand content where it converts
  • • Double down on winning channels

Budget allocation

$850/mo

Track Results & Take Action

Measure what matters and get started with the right support

How to Measure Success

Track these metrics to prove (or kill) channels

  • • Track leads by source and cost per lead
  • • Monitor conversion to clients and lifetime value
  • • Watch rankings for priority local/industry terms
  • • Measure site conversions (forms, calls, bookings)

Break-even target: If this plan helps you win just 13 extra clients at $1,200 LTV, your first year pays for itself while building durable assets.

Ready to Get Started?

Your custom plan shows $850/mo ongoing and $14,680 first year total. We can help you build the site, execute the strategy, or just advise while you DIY.

  • • Specialized freelancers for professional services
  • • Fractional marketing leads (5–10 hrs/month)
  • • DIY strategy with selective outsourcing